Meaningful Creation: How to Rock Blogs, Books, and Social Media


Okay, so one of the greatest aspects of being an independent professional is connecting with like-minded ladies (and some gentlemen) all over the world who are doing the same thing. It’s just really cool to see how other writers and creatives thrive — and to be reminded of how very possible it is to do it yourself.

I’ve been writing & editing on the side for a few years, but I’ve recently started taking my business more seriously. I’m in it to win it, and being a full-time freelancer means connecting well with others in your field.

Carly Ottaway is one of the awesome people I’ve had the pleasure of “meeting” since I began connecting with other bloggers, and she’s the one who invited me to participate in the second annual I C Summer Blog Tour. She currently runs her own online business as a writer, editor, and social media expert (get it, girl!), and you can find out more about her (and read her top tips for blogging and social media) from her website, CharlotteOttaway.com.

This year’s blog tour is all about meaningful content creation, so read on to learn more about rocking blogs, books, social media, and more.

Bites and Blogs: How do you create meaningful content for your blog and social media?

Creating something meaningful is all about writing you. It’s about tapping into your personal interests and experiences and allowing yourself to be vulnerable enough to relate to others. Of course, that’s not always easy, but it is often the best way to connect.

From a professional standpoint, meaningful content comes when you consider your ideal client and write specifically to her. Give her a name. Give her a job, goals, a personality. Writing to a faceless crowd doesn’t work so well. When you have a specific, ideal audience in mind — when you know who you’re trying to attract — then you can write more easily and authentically.

Talks: What steps to you take to create new workshops, programs, or keynotes?

First I must admit that I haven’t branched out into the world of workshops yet, but it’s in my future. One of my eventual goals is to create online workshops and e-mail courses for fellow writers who are trying to get their creative work published. Alternately, I love the idea of helping people organize their finances. I’m an English major who’s currently working in finance part-time, and I really believe my unique patchwork of job experiences will benefit others in the future somehow. The process of working, waiting, and growing is, while uncertain at times, still very necessary.

Books: Everyone has a story, some a book. If you’ve written a book, what was your creative process? What encouragement would you give to others just beginning their book writing journey?

My first poetry chapbook, “The Little Universe”, was just published this year! While some might deem the term “book” debatable in this context, it still counts to me. I studied poetry heavily as a graduate student, and my thesis was actually a full-length poetry collection. Creative writing — especially poetry — is one of my greatest passions. (I know, I chose the lucrative path.)

While my chapbook is just the first step to a full-length published collection, and then many, many more books after that, it took a lot of time, patience, frustration, and joy. If you want more than anything to write a book, do it! Write what you enjoy so it doesn’t seem like so much work. And be organized. I can’t stress that enough. I credit the success of my master’s thesis with my hyper-organization. When you’re working on a project as big as a book, being organized and having a plan will make the process so much smoother.

What advice would you give your younger self?

This one’s fun. I wrote a post called 5 Things I’d Tell My 15-Year-Old Self last year, and among those things was the plea to take my writing seriously. I think even as kids we know where we excel and where we don’t, but we don’t usually take those things seriously. I brushed my love of writing off for a long time before I really began pursuing it in college, and man am I glad I started taking it seriously. It’s not only fun, it’s also an income earner, and I thrive on offering clear, concise, creative content to my clients.

What are you working on now?

Right now I’m submitting more poetry for publication, starting the skeleton of a full-length collection, and building my client base so I can eventually take this thing full time. If you need written content for your business, someone to proofread and polish what you already have, or a creative project that you’re just not sure how to start, let’s talk! You can also reach out to me anytime on Twitter (@theblissfulpoet), LinkedIn, or Pinterest, or leave me a comment below.

Up Next:

Want to hear more thoughts on creating meaningful content? This blogger will continue the conversation on the #ICBlogTour next week:

Nicole Luttrell is a writer, mom, and comic book nerd. She is on the road to becoming a full-time writer and loves it when people come along for the ride. Visit her at Paper Beats World.


  1. Pingback: Check This Out, the IC Blog Tour Questionair! | Paper Beats World

  2. TheRamblingBeauty

    Hey Love, I nominated you for the Sisterhood of the World Blogger Award head over to check it out https://simplymsro.wordpress.com/

  3. Meghan Post author

    Thank you so much! What an honor. 🙂

  4. Laura Yackel

    I always love reading other people’s thoughts on blogging and creative processing. A common question I face is: Am I even doing it right? And then I realize that there is no right or wrong to blogging, as long as it’s ME.

    Great post! 🙂

  5. Meghan Post author

    Laura, I totally agree! Good point 🙂 It’s so easy to get caught up in what you’re “supposed” to do that you forget to just be you. Thanks so much for reading!

Let me know what you think.